The Story
The Challenge: As a large multispecialty hospital, Navjyoti's digital presence was suffering from severe 'information overload'. Their vast array of services, treatments, and doctors was presented in a confusing, unstructured maze. Patients struggled to find relevant information, leading to high bounce rates and an overwhelmed administrative staff handling repetitive phone queries. The site was also built on a rigid, outdated platform that made adding new services a painful, time-consuming process.
Our Solution: Our solution began with a comprehensive Information Architecture (IA) overhaul. We conducted content audits and stakeholder interviews to create a logical sitemap that categorizes dozens of treatments into intuitive parent categories (e.g., Retina, Cornea, Glaucoma). We designed dedicated, SEO-optimized landing pages for each key service, turning the site into a powerful tool for organic search. The entire platform was rebuilt on a modern, scalable stack, which not only improved performance but also made content updates and the addition of new departments a simple task for the hospital's admin team.
Strategic Highlights
- Deep-dive Information Architecture (IA) overhaul to structure complex services.
- Creation of SEO-optimized landing pages for every major treatment and department.
- A scalable and flexible platform built for easy future expansion.
- Intuitive, hierarchical navigation to reduce user confusion and bounce rate.
- A powerful internal site search to help patients find specific information quickly.
Services Provided
Results & Impact
+150%
Increase in organic traffic to specific, high-value treatment pages
-70%
Bounce rate on key service pages, as users now find what they need
5 mins
Average time for an admin to add a new doctor, down from over an hour
They brought order to our digital chaos. Our patients can now easily find the exact information they need, and our search rankings for specific eye treatments have soared.